Member Profiles and the Member Registration Process are customizable to your business requirements. To simplify and streamline user account creation, Grove incorporates industry standard OpenID Single Sign-On (SSO) authentication. New users can sign on quickly and easily with any existing social identities. Grove supports automatic profile data aggregation from a variety of existing social sites including Facebook Connect, QQ Connect, Sina Weibo Connect and Yahoo Japan Connect.
This customer data can include names, email addresses, gender, age, geographic location, interests and the friends and other connections of their social graph. Each new member adds to the rich store of user data you can use for customer and market research, lead generation and more.