Groups: The Hub of Social Engagement

Groups are a key concept of the Grove service. All interactions within a Grove site take place in the context of groups. You define the groups within your Grove site. Groups are focused on the products, events and other topics relevant to your company. Members join groups on topics that interest them and can then post, like, comment, share and connect with other members… all within the context of your brand or product. Grove offers 3 different types of Groups. Free Groups are open to all site members, while Closed Groups require members to meet specific eligibility requirements. Subscription Groups require purchase of a subscription, the duration and pricing of which are determined at the time that a Group is created.

Integrated Payment Functionality

Grove’s Subscription functionality can be configured for your site or for specific Groups. This allows you to earn revenue from premium content, services or premium groups. Subscription parameters such as the cost of a subscription and the duration can be set when a Group is created. Grove allows for the purchase and use of “tokens” for Group subscription or transacting through PayPal or a payment gateway. Grove’s backend also includes a Revenue Share Calculator to allow for revenue sharing with third party premium content providers.

Customizable Profiles

Member Profiles and the Member Registration Process are customizable to your business requirements. To simplify and streamline user account creation, Grove incorporates industry standard OpenID Single Sign-On (SSO) authentication. New users can sign on quickly and easily with any existing social identities. Grove supports automatic profile data aggregation from a variety of existing social sites including Facebook Connect, QQ Connect, Sina Weibo Connect and Yahoo Japan Connect. This customer data can include names, email addresses, gender, age, geographic location, interests and the friends and other connections of their social graph. Each new member adds to the rich store of user data you can use for customer and market research, lead generation and more.

Member Invitation Options

Grove supports different Invitation Options for a Group. Group Administrators can allow Open Registration or Registration with An Invitation Code (“Invite Only”). There is also an option for Apply and Approve for new Group Members. The invitation functionality allows the sending of invitations to registered site members, as well as to non-members via third party email applications.

Responsive Mobile Design

In many Asian countries, mobile usage on social sites is well over 50%. Grove’s HTML 5 mobile platform allows you to access these consumers on the platform that they prefer. Grove also supports a full set of API’s should you wish to integrate Grove’s feed into a stand alone application or existing web product.

Photos/Videos/Polls

Grove allows your Members to post images, videos and to create polls, as well as to post standard text messages. All social media can be “Liked” and “commented on, as well as shared with leading social sites. Posts from Members that share a common Group appear in a Member’s News Feed, as do posts from site members that you have followed. User-generated content and an active social community increase search engine ranking and organic search results, driving traffic to your site. It’s a virtuous circle: more content improves organic search referrals, which brings new customers to your site, which drives new user registrations, new profile data and more content for your site.

Video Chat

Grove supports text chat, video chat and online member status polling. Members can send a “Chat Request” to Members who are online and with whom they wish to chat.

Events

Grove allows Group Members or Administrators to create and publicize events within their Group. Group Members can RSVP for an event and see an attendance list. Events can be paid for through Grove’s Integrated Payment Functionality.

Multi-Language Interface with Translation

Grove’s interface allows Members to choose between different languages, including Chinese Traditional, Chinese Simplified, Japanese, Indonesian and Korean. Additional languages are under development. Grove also incorporates a real time translation function that allows posts to be translated into a Member’s selected language.

Integration with Leading Social Sites

To simplify and streamline user account creation, Grove incorporates industry standard OpenID Single Sign-On (SSO) authentication. New users can sign on quickly and easily with any existing social identities. Grove supports automatic profile data aggregation from a variety of existing social sites including Facebook Connect, QQ Connect, Sina Weibo Connect and Yahoo Japan Connect. This customer data can include names, email addresses, gender, age, geographic location, interests and the friends and other connections of their social graph. Each new member adds to the rich store of user data you can use for customer and market research, lead generation and more.

Advanced Spam Controls & Keyword Filters

One of the challenges of operating a social site is contract marketers and bots that posy content that is either inappropriate or incorrect. Grove maintains advanced spam and key word filters that identify inappropriate posts, images and videos and place them in a priority cue for human review. Keyword lists are customizable and are can be deployed in any one of the languages that Grove supports.

Sophisticated Community Management Tools

Grove provides a analytics for Group Administrators so that they can manage their Groups. This Group dashboard provides insight into Member demographics, content performance and Group performance relative to other Groups. At a site level, Grove provides a similar set of analytics that aggregate data from the individual groups. This provides marketing executives with an integrated view of member demographics, content performance, and relative group performance . At the site level, Grove includes deep integration with Google Analytics for traditional web analytics, campaign results, social referrals and conversion metrics all in once place. We provide default reports tailored to measuring Grove sites plus you have full access to all features of Google Analytics to generate custom reports and dashboards relevant to your business.