In today’s changing social media landscape, it’s tempting to disperse your online marketing investment across as many social sites as possible, establishing and running a separate brand beachhead on each one. Grove lets you draw customers into a social experience within your own branded web site. You can focus your investment on an experience you control, giving you direct access to customer and market data sources, robust analytics and conversion metrics and more. More importantly, Grove focuses social interactions within “groups”.
You create groups that highlight products, events or other brand elements important to you. Users join the groups that interest them, creating content, relationships and recommendations that revolve directly around important facets of your business. At every level, the Grove group architecture focuses user-generated content and actions into the brand relationships you want to foster: • Member profiles and social graphs link directly to brand-related groups • Group members create brand-focused posts, likes, recommendations and other content that
can be rolled directly into your marketing, sales and customer support efforts
• Your own social marketing can be focused within product-specific groups
• Members can share content from your Grove site to many other social networks, leveraging their reach while driving interest back to your own brand
In addition, Grove provides a deep set of industry standard analytical tools that help you measure the effectiveness of your social investment every step of the way… from member referrals to sales conversions.